ARE STIGA was a bold campaign nPloy wanted to launch to show they're fed up with the old ways of finding a job. The campaign ran for a season and gained interest because of its nostalgic visuals.

Basically my job here was to figure out a way to visualize the copies into a visual campaign that would catch the eye. So since we were talking about old ways I decided that a messy nostalgic look would suit that the most... duh. And since video gains the most reach, I turned the static ads into little short clips.

Credits
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Copywriting: Mariah Atanasova, Iveta Stoyanova
Art direction: Nia Batanova
Graphic design & Video: Nia Batanova