The Living Room was not just the biggest and most colorful living room you will ever step foot in, but the most vibrant pop-up experience, filled with the works and energy of numerous artists. The Living Room was about coming home to yourself inviting you to go back to everything you thought you’ve forgotten. This is the place that will always hold space for you. The space and memories that made you who you are today, how you feel and what drives you. It was time to enter your living room.
A huge mixture of all kinds of animation was mapped over 20m to showcase the story.
https://www.thelivingroom.bg/
Credits
Director: David Mirov
Art direction & Animation: Nia Batanova
Chief of Bazaart: Zvezdelina Tsolova
Location: Brocante The Farm
We start with a laptop that reveals that behind nPloy’s HR panel, there’s a summer resort. The composition of the landscape mirrors the UI of their homepage- a ferris wheel as the pie chart, buildings in the place of the sidebar with the logo as a sign on top and high roads inspired by the stats bars.
One of nPloy’s main features is their Talent pool - a database with all the registered users that you can search through as a recruiter. So I made talents at a pool... literally.
That being said, a lifeguard spots talents he’s interested in, just like a recruiter would in nPloy. Meanwhile next to him there’s another lifeguard that’s looking at a brick wall portraying what it would be like if you’re not using to the platform.
We go down to reveal a monitoring room to go further with the idea of finding new people. A company team is looking through the talent pool... again literally. They post a job, pick out a person, we see their skills and they swim over for a video call.
Transition to a bar where they serve Facebook, LinkedIn and Instagram “alcohol” referring to the social media marketing you’ll get if you subscribe.
Ends with a birds eye view of the pool on a roof top shaping the logo.